Wolfgang Frey at the “City of Tomorrow” workshop of Fraunhofer Institute2016.09.30
The Fraunhofer Institute for Industrial Engineering (IAO) invited participants to talk about the shape of our common future during their “Morgenstadt” (City of Tomorrow) workshop in Stuttgart on September 27-28, 2016.
The overall topic included how we can make the cities of tomorrow sustainable and livable – a new construction plan should emerge that everyone can develop together. Not only companies and city representatives, but also students and citizens got the chance to actively shape the city of the future with the help of discussion groups, creative workshops, on-the-spot app development, business models or building the first prototypes. A new urban concept can only work if all parties – that is, companies as well as citizens – are equally involved.
On September 27, 2016 architect, urban developer and visionary Wolfgang Frey used the opportunity to take on the issue during his keynote speech „Profit Maximization through Sustainability: A Contradiction?“ During his talk Wolfgang Frey, a second-generation Freiburg urban planner, pointed to new ways in which one can combine architecture, project development, the use of sustainable materials and resident integration into one fully functioning unit. One of the concepts for sustainable and overall economic management is the difference between possession and ownership. Wolfgang Frey’s pro scholare concept is one example. The pro scholare concept shows how a social concept, for one, drives active communication and problem-solving. For another it also shows how it purposefully drives social diversity amongst the residential population. The residents have a feeling of responsibility toward their living space.
The goal of the “Morgenstadt” workshop was to integrate ideas, questions and individual projects into the workshop, to develop mutual solutions, find partners and send out impulses. It acts as a new kind of platform to master challenges for a future-oriented city of tomorrow in a disciplinary fashion.
Wolfgang Frey was able to shape a part of this platform with his short talk. He offered the participants essential indicators and thought-provoking fodder in order to mutually think about tomorrow’s solutions today.